2022 is shaping up to be another dynamic year in the event planning industry as companies around the world continue to manage the impacts of the COVID-19 pandemic. Many events are being offered as virtual or hybrid events, while some companies are once again holding in-person events with COVID-19 precautions or for smaller groups. Several major trends have emerged, including improved analytics and simulive presentations. Companies of all sizes must now create a marketing and event strategy that captures the most attendance and engagement while remaining within budget and maintaining health and safety for attendees. Fortunately, today’s virtual and hybrid events offer many opportunities for collaboration among event planners, businesses, and attendees.
Are you looking to host your first-ever hybrid virtual event? Congratulations! Hybrid events represent the future of networking and strategic corporate planning — you’ve made an important first step in increasing accessibility for remote colleagues and stakeholders.
For many years, the workweek has looked vastly the same. Employees performed their 9-5 jobs in a designated office environment, day in, day out. Before the pandemic took over in March of 2020, only a handful of organizations employed hybrid working methods. Yet, ever since the onslaught of COVID-19 cases, people’s work-life hasn’t been the same.